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Home Insights All authors Prithpal Roda
Prithpal Roda

Prithpal Roda

CTO, Europe

Prithpal is the European CTO at Grid Dynamics, offering technical expertise on AI-powered solutions and agile digital practices.

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A shopping cart surrounded by silhouetted people in a vibrant, digital marketplace with hexagonal icons floating above, representing B2B composable commerce.
Article
Composable commerce for B2B: Overkill or delivers big?
Digital engagement
Article Composable commerce for B2B: Overkill or delivers big?

The buzzword “composable commerce” has dominated digital strategy conversations since Gartner popularized the term in 2020. But behind the marketing hype lies a longstanding, proven practice of integrating specialized, best-of-breed technology components into a flexible and scalable ecosystem....

Digital engagement

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